
A year ago I made a commitment to myself. Of the thousand or more commitments I’ve tried to make to myself over the last 5 years; its the one that I can see I’ve been most successful at sticking too.. and boy am I proud of that!
Over a year ago, I arrived into the office before 5am and proceeded to get into work with my usual enthusiasm associated with that hour (I love the early morning quiet as I’m slightly crazy). During a break from the work I was engrossed in I took a perusual of the usual online distractions and within the space of two minutes my life changed.
Three memories and the emotions will sit with me for life.
The first was an article on a recent research project outlining the effects of climate change and the focus of this research was that the modelling showed that the majority of the Byron Bay area would be lost due to rising sea levels. I felt utter devastation at the mere possibility within my son’s lifetime he would lose the ability to live in the area that provides so many incredible life experiences for me and us today.
The second was the obsession with fashion and social gossip associated with Coachella music festival. It struck me how significantly distorted our priorities were as a society. The overwhelmingly trivial nature of another’s life and what they were wearing took such great significance in the digital presentation of what was considered ‘newsworthy’ relative to so many critical issues facing us in this world today. It left me disallusioned with our priorities as a society and my place in it.
The third was another website and the picture of a business’s employee team enjoying a boozy day on a boat. The comments below were of the nature of what a great place it must be too work etc and yet when i considered the true meaning (or lack of) of that particular business; an equivalent of a used car dealer I realised that you would need alcohol and boats to give you some meaning to turn up as there would be little other than financial rewards in the rest. But rather than criticise, it got me questioning further my role as a leader and the greater contribution I could make in the lives of my staff and more importantly for them and their families. I could be doing more. and now, not at ‘some point’ in the future.
It left me feeling a sense of helplessness and then also rage. Our priorities in this world were all wrong and I was a part of the problem. Was I doing enough to change those priorities? Was I going to employ the hope strategy of waiting for others to do something about it or was there something more I could do?
So it lead to me to this question. Or more importantly, this series of questions…
- When my son is 25 and he asks me ‘Dad, what are you doing to leave the world in a better place?’ What is my answer going to be?
- We have meaningful purpose in what we do at work; in fact; we are helping solve one of the biggest issues on the planet but how are my team living in their lives with their families and friends? How do I provide more meaning for them?
- Did I have the courage to do something about it? If so, what?
It didn’t take me long to find my answer.
So my commitment to myself; To transition my life to a truely sustainable one for my self, for my family and for my staff. Then, as that evolves; to build a model that allows me to challenge and transition other businesses and communities to that model.
So breaking it down
Sustainability for self.
Sustainability for my family
Sustainability for my businesses, my customer and my staff.
Creating a model that then can be adopted by other businesses and communities.
No small task. In fact, it’s massive. And I’m just a little passionate about. The perspective of considering on the relationship with my son and his perspective on the world provides a drive and commitment like nothing else. I want him to live in a world where he can see and experience positive change and grow up with an belief that he can also lead change. It’s totally transformative for me that thought of my energy, my thoughts and actions and the effect on him.

So this brings into fruition. The 7 year migration.
The migration from being an consumer to having a surplus for others. From excessively consuming economically, environmentally, socially and politically (the 4 basic facets of sustainability) and be producing excess, or in fact be giving to others greater than I have need myself. To reduce and perhaps eliminate my negative footprint on the earth and be contributing back in a tangible and complete sense.
7 years to achieve all of that. Easy.

And so it’s started. The first thing I knew was I had to break my addiction and reliance on the city. It’s such a bullshit contstruct to believe I need to live with that residual stress and anxious, expensive and high pressured living that is the city 24×7. I’m not happy, never have been and always have known that my best self lay elsewhere. So I’ve moved.
I’ve bought a farm in Bangalow and that project starts in earnest to bring sustainability to self, the family and my various teams.

So this little post is a marker; the first of many that I will write and share of this journey. I’m 1 of 7 in and tracking well. I’ve been supported by some incredible people and all of my body, intuition and instincts know I’m on the right path and a path that will provide meaning and purpose for a very long time.
Ultimately, it’s everything and all you can do. I’m giving it 7 years to see exactly what that means for me.



